📊 Overview
Melleka Marketing client health at a glance
Current MRR
$64,500
~$774K annualized
Active Clients
18
+3 in February
Feb 2026 Churn Rate
5.0%
$3,500 MRR lost (2 clients)
Avg Revenue / Client
$3,583
Across 18 active clients
Total Churned (All Time)
19
$42,002 total MRR lost
Lifetime Revenue (Known)
$721K+
From tracked total spend
Monthly Churn Rate (Revenue %)
MRR Lost Per Month
Client Count Over Time
Churn Reasons Breakdown
Recent Churn (Last 6 Months)
| Client | Company | MRR Lost | Churned | Reason | Total Spend |
|---|---|---|---|---|---|
| Top to Bottom Cleaners | — | $1,500 | Feb 24, 2026 | Small company | — |
| Hormoz Najarian | Nash DW | $2,000 | Feb 19, 2026 | — | — |
| Walif Farooqi | Mobile Wound Care | $4,500 | Jan 6, 2026 | Closed business | $26,994 |
| Sara Bozorgi | Acne Be Gone | $4,000 | Nov 1, 2025 | Slow Results | $24,000 |
| Andrew Darvishan | Andrew D DDS | $2,000 | Nov 1, 2025 | Not Happy with Results | $8,000 |
| Ara Babakhanian | Concierge MD | $3,499 | Oct 1, 2025 | ROI concerns | $17,495 |
📉 Churn Analysis
Deep dive into client churn patterns and trends
Total Clients Churned
19
Total MRR Lost (All Time)
$42,002
Avg MRR at Churn
$2,211
#1 Churn Reason
Results / ROI Concerns
Churn by Reason Category
MRR Lost by Reason
Cumulative MRR Lost Over Time
All Churned Clients
| Client | Company | MRR | Source | Created | Churned | Reason | Total Spend |
|---|
👥 All Clients
Complete client directory with status and financials
| Client | Company | Status | MRR | Source | Created | Total Spend |
|---|
💡 Insights & Intelligence
AI-generated analysis of your client data
Revenue Concentration Risk
Your top 3 clients (Sin City $7K, Sam Akhaldi $7.5K, Fiber Connect $5K) represent 30% of total MRR. Losing any one would be a significant hit.
30% in top 3
#1 Churn Driver: Results/ROI
8 of 19 churned clients left due to results-related concerns (Not Happy with Results, ROI concerns, No Results, Slow Results). This is 42% of all churn.
42% of churn
Strong Referral Clients
Referral clients show higher retention and higher average MRR ($4,100 avg) vs Facebook Ads clients ($1,900 avg). Double down on referral programs.
2.2x higher MRR
Small Company Risk
3 clients churned because they were "small companies" with low budgets. Consider minimum company size requirements in your qualification process.
16% of churn
Growth Gap to $2M Target
Current annualized revenue: ~$774K. To hit $2M, you need to add ~$102K in MRR (roughly 28 clients at $3.6K avg MRR, or upsell existing).
$102K MRR gap
Acquisition Momentum
You added 8 new clients in the last 3 months (Dec–Feb). That's a pace of ~32 clients/year. If you maintain this while reducing churn, you'll hit $1M+ annualized by Q3 2026.
32/yr pace
Revenue by Acquisition Source
Client Tenure at Churn (Months)
💰 Revenue
MRR breakdown and revenue projections
Current MRR
$64,500
Annualized Revenue
$774,000
Avg Client Value
$3,583/mo
To $2M Target
$102K MRR
MRR by Client (Current)
Revenue Distribution by Source
MRR Growth Path to $2M